Friday, March 27, 2015

Publish rich media content for your online marketing

As you know, tide and time wait for no man. It is important to know the upcoming trends so that you have the chance to be a few steps ahead of your competitors. Recently, visitors pay more attention on visual content than ever before. So it is high time to publish rich media content for your online marketing.

By definition, rich media is any form of content that deviates from normal text and static images. And it gives you the chance to add dynamic and visual elements to engage with your visitors. For example, you can use a video to explain the complex and abstract object instead of the long and boring text. It is predicted that by 2017, video content will account for 69 percent of consumer internet traffic. Therefore, why not add a video to attract your visitors?

Now, the digital publishing software can help you to publish rich media content online within a matter of minutes. As you always publish the digital eBooks, catalogs, brochures and flyers online, you can improve the reading experience easily. Most of flipbook software ( ) allows you to add unlimited numbers of videos, audios, YouTube videos, flash animations, images, links and slideshows etc to capture the visitors’ vision.

An example from intelligently takes advantage of the rich media for online marketing. It is a flipping catalog in German that introduces Nikken products. In this catalog, it employs dynamic images, links and videos to display how wonderful their products are. And at least its pop-up videos give a deep impression to the visitors. When it comes to online marketing, it has very considerate setting for social sharing and emailing. With several clicks, you can easily share the flipping catalog with friends through social networks or emails. Also, due to the html5 technology it utilized, this book-like catalog can be viewed smoothly with mobile device. Surprisingly, it even is a search engine friendly catalog. There is no doubt that its creator goes further in online marketing.

Rich content catalog from

Many marketers use videos and images in WordPress website to promote your online business. It is a great idea for online marketing. But is it possible for the rich media content? Yes, it is possible with flipbook software. You just need to create a WordPress plugin of your content. For example, you can create PDF brochure plugin ( ) to install in WordPress website. Then the stunning flipping brochure can be shown on your website.

As an online marketer, you should make efforts to satisfy the readers. At first your content should break the ground with rich media now. If you succeed, there is no doubt that your online marketing will gain a big step forward.