As you know, tide
and time wait for no man. It is important to know the upcoming trends so that
you have the chance to be a few steps ahead of your competitors. Recently,
visitors pay more attention on visual content than ever before. So it is high
time to publish rich media content for your online marketing.
By definition,
rich media is any form of content that deviates from normal text and static
images. And it gives you the chance to add dynamic and visual elements to
engage with your visitors. For example, you can use a video to explain the
complex and abstract object instead of the long and boring text. It is
predicted that by 2017, video content will account for 69 percent of consumer
internet traffic. Therefore, why not add a video to attract your visitors?
Now, the digital
publishing software can help you to publish rich media content online within a
matter of minutes. As you always publish the digital eBooks, catalogs,
brochures and flyers online, you can improve the reading experience easily. Most
of flipbook software (http://www.flipbuilder.com/free-flipbook-maker.html ) allows you to add unlimited numbers of
videos, audios, YouTube videos, flash animations, images, links and slideshows
etc to capture the visitors’ vision.
An example from
flipbuilder.com intelligently takes advantage of the rich media for online
marketing. It is a flipping catalog in German that introduces Nikken products.
In this catalog, it employs dynamic images, links and videos to display how
wonderful their products are. And at least its pop-up videos give a deep
impression to the visitors. When it comes to online marketing, it has very
considerate setting for social sharing and emailing. With several clicks, you
can easily share the flipping catalog with friends through social networks or
emails. Also, due to the html5 technology it utilized, this book-like catalog
can be viewed smoothly with mobile device. Surprisingly, it even is a search
engine friendly catalog. There is no doubt that its creator goes further in
online marketing.
Rich content
catalog from flipbuilder.com
Many marketers use
videos and images in WordPress website to promote your online business. It is a
great idea for online marketing. But is it possible for the rich media content?
Yes, it is possible with flipbook software. You just need to create a WordPress
plugin of your content. For example, you can create PDF brochure plugin (http://www.flipbuilder.com/wordpress-pdf-brochure-plugin.html ) to install in WordPress website. Then
the stunning flipping brochure can be shown on your website.
As an online marketer,
you should make efforts to satisfy the readers. At first your content should
break the ground with rich media now. If you succeed, there is no doubt that
your online marketing will gain a big step forward.
